Supporting farmers across the country
NFU Mutual Insurance and Beaumont & Bear came together to raise money through the sales of t-shirts to support and promote the work of agricultural charities.
our approach
To develop our film, we featured stories from real farmers, to highlight the human side of farming and the importance of supporting the agricultural sector. From a visual perspective, we able to feature Beaumont & Bear clothing within an agricultural settings, symbolising the connection between the farming community and rural lifestyle
