‘People make the place’
Everyday INC (Independent Nottingham Crowd) is a coffee table style magazine that we produced to tell the stories behind a diverse range of 50 Nottingham city centre independent businesses.
our approach
This project was conceived during the COVID-19 pandemic as a response to the increased, urgent need to shop locally and support independent businesses. We had already been creating video content for local independents and, after capturing over 200 stories, decided a print magazine was a more intimate way to connect these stories with the public.
We co-ordinated a collection of creative talent from across the city to produce and launch the magazine, distributing over 7500 copies. The magazine was featured online and in local news and helped to create new connections across the city.
