‘Real-Estate marketing, re-defined’
Victoria House is home to leading Life Science organisations in London, from early-stage to multinational pharmaceutical companies. The wonderful teams behind the site, Pioneer Group and Oxford Properties asked for a video that was memorable, engaging and stood out from the crowd.
our approach
Victoria House is a stunning Grade II listed building, and because of this, a surprising location for modern life sciences. But this is also what also makes it so unique and memorable as a location. Rather than going down the traditional ‘corporate showcase’ of the building with our video, we utilised a mockumentary style format to tell the story of a potential tenant visiting the site for the first time (inspired by the ‘Is it even a city?’ by Oslo Tourism).
This allowed us to develop a script which injected humour and story into their promotional video, helping it to be effective for both boardroom meetings and online. We filmed with a small crew on location, and created a unique and memorable video that got people talking across the industry.
“It looks like a film set and it smells…like a health spa”
