Challenge Accepted
Nottingham Trent University (NTU) is a top-ranked University known for high employability and multiple 'University of the Year' awards. We’ve worked alongside them on a number of projects, and ‘challenge accepted’ was an opportunity to showcase how NTU academics partner with industry to solve today’s toughest problems.
our approach
We wanted these videos to showcase the exciting, real-world impact of NTU academics across a range of locations. This presented a creative challenge: how could we connect these diverse settings into a cohesive campaign? To achieve this, we introduced a distinctive backdrop that would unify each story while allowing the individuality of each location to shine through. We chose a backdrop that felt academic and credible, yet warm and textured, creating a consistent visual thread across the series. Combined with dynamic footage captured on location, this approach helped us craft a collection of compelling and engaging stories.
lead the field
